Vidy (The video layer for ads) ICO Review

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Am one of those people that usually use ads blocker on mobile phone and deskstop and the main reason for this is that many of us are tired of unsolicited ads poping up whenever we open a webpage, we are simply tired of abusive behavior of advertisement industry. The relationship is not consensual because we have no say, no perceived right to avoid ads or to choose ads, the only choice left for us is to outrightly block ads by using ads blocker. And this make advertisers and publishers lose big by not having access to more than 600 million people who have already used ads blocker.

But things has to change, there should be an ecosystem that will benefit all stakeholders in the advertisement industry. A system that will makes advertisers and publishers works more effective and result oriented, a system that will also compensate viewers depending on the time they spend to view ads. We truly need an all inclusive system, we need Vidy to set things right again and Vidy usually has what it takes to do this.

Vidy is the first decentralized video ad distributor that embeds video ads behind the text of web pages via an NLP consensu- layer. Vidy is building is a tri-layer solution on the blockchain which will fairly rewards all participants, augment video ad relevance and cut out the troublesome middlemen that have erected an opaque, fraudulent and abusive status quo.



Vidy will build a ledger system that can measures how long a user watches an ads, this will be possible through the tracking technology on its embed application layer. Publishers and users will be reward accordingly for holding down on ads with VidyCoins, taken as a fraction of the VidyCoin payout made from advertiser to publisher for that video ad impression.

With this in place, Vidy properly incentivizes and compensates publishers and users alike, and deliver video ads judiciously through the world first NPL powered consensus layer, while securing users data through smart contracts.

WHY VIDY WAS CREATED
VIDY NPL PROTOCOL
Vidy ecosystem runs on natural language processing(NPL) that serves as a fuel that drives all real time video placement decisions. The Vidy team is made up of specialized expertise in the field of natural language and this what makes Vidy’s vision for the first decentralized NPL video placement possible.

THE NEED FOR VIDYCOIN
VidyCoin(Vidy) will be the decentralized currency that will run the ecosystem. It will be used as a sole means of value exchange and its utility wil cover the following:

  1. All ads on the platform with pay out from advertisers to publishers.
  2. All one-tap purchases on the platform with payouts from user to advertiser.
  3. All hold-time earnings on the platform with payouts from advertiser to user.
  4. All miners reward on the platform with payouts from Vidy to miner.

VidyCoin(VIDY) is a store of value and a medium of exchange. VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform .


VIDY DISTRIBUTION

USE OF PROCEEEDS


PARTNERS


The full profile of the team behind this project and advisors can be find here .

USEFUL LINKS

Project Website

Whitepaper

ANN Thread

Telegram Open Chat

Blog

Written and Reviewed by Andi Sultan Ramadhana

Bitcointalk Username: Nurfi
Bitcointalk Profile URL: https://bitcointalk.org/index.php?action=profile;u=1926473
ETH Address : 0x683c5B0d35e28D3e4938c815C8f476D7d38e5B2a

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